Google has all but admitted that they are getting rid of match types, changing their ad network to be made up completely of broad keywords.
Bad clients create a stressful relationship with agencies and can ultimately have a negative impact on marketing strategies.
With the growth of digital marketing as an industry, there has been a number of companies who believe they can replace their entire sales team with digital marketing. Google has pushed marketers and companies into measuring the full marketing funnel, emphasizing multi-session attribution. While monitoring the full customer experience and journey may be the best … Continue reading The Confusion Between Digital Sales & Digital Marketing
I've discussed the complexity of measuring ROI on social media strategies, running SEM campaigns are far more straight forward. Any business owner who is looking for an instant result and conversion from their dollars, SEM may be their best route. Provided you set up the landing page(s), extensions, and link your Adwords properly. Recently … Continue reading How We Reached a 3.5 ROAS Through SEM
Has any genre had as much impact on advertising as Hip-Hop? Two words, MY ADIDAS! Thirty years later, there may still not be a better example of the impact hip-hop has made on branding. Sprite, Reebok, Courvoisier, Heineken, and HP have all at one time had hip-hop artist(s) at the forefront of their commercials; and that’s just to … Continue reading Hip Hop and Branding