With the growth of digital marketing as an industry, there has been a number of companies who believe they can replace their sales team completely with digital marketing. Google is showing its cards, investing heavily in measuring the full marketing funnel; pushing marketers to look more into multi-session attribution. It's a better approach to monitoring … Continue reading The Confusion Between Digital Sales & Digital Marketing
How We Reached a 3.5 ROAS Through SEM
I've discussed the complexity of measuring ROI on social media strategies, running SEM campaigns are far more straight forward. Any business owner who is looking for an instant result and conversion from their dollars, SEM may be their best route. Provided you set up the landing page(s), extensions, and link your Adwords properly. Recently … Continue reading How We Reached a 3.5 ROAS Through SEM
Hip Hop and Branding
Has any genre had as much impact on advertising as Hip-Hop? Two words, MY ADIDAS! Thirty years later, there may still not be a better example of the impact hip-hop has made on branding. Sprite, Reebok, Courvoisier, Heineken, and HP have all at one time had hip-hop artist(s) at the forefront of their commercials; and that’s just to … Continue reading Hip Hop and Branding
How to Measure Social ROI
After speaking with a couple of small business owners, it became very evident of the need to discuss what the true value of social media marketing is and how to measure its ROI. There is no simple answer to this question, and understandably this is what frustrates some small business owners who question the value of … Continue reading How to Measure Social ROI
The Depressions of Digital Marketing
Many businesses know the importance of social media but very few invest in a comprehensive strategy for each platform. From Facebook to Snapchat, each social media platform has its own audience and a one size fits all mindset isn't the best approach. At times marketing on behalf of a brand can be frustrating, depressing, lackluster, … Continue reading The Depressions of Digital Marketing