Life of a Social Media Manager

Recently, I had the pleasure of attending a business mixer at the Vertigo Sky Lounge in Chicago.  After meeting some great people, it became very evident that social media has become the employment “flavor of the month.”  Business professionals, both old and young, spoke about wanting to change careers; social media was mentioned multiple times. … Continue reading Life of a Social Media Manager

Why Are You STILL Counting Your Followers?

Congratulations, you've officially reached your goal of 10,000 followers.  Now, what?  I cringe every time I hear an agency pitch to me some arbitrary goal number of followers that's best for my employers' social media accounts.  A very popular strategy, that would be effective if it were about three years ago.  However, the present and future of social media … Continue reading Why Are You STILL Counting Your Followers?