After speaking with a couple of small business owners, it became very evident of the need to discuss what the true value of social media marketing is and how to measure its ROI. There is no simple answer to this question, and understandably this is what frustrates some small business owners who question the value of … Continue reading How to Measure Social ROI
Many businesses know the importance of social media but very few invest in a comprehensive strategy for each platform. From Facebook to Snapchat, each social media platform has its own audience and a one size fits all mindset isn't the best approach. At times marketing on behalf of a brand can be frustrating, depressing, lackluster, … Continue reading The Depressions of Digital Marketing
Recently, I had the pleasure of attending a business mixer at the Vertigo Sky Lounge in Chicago. After meeting some great people, it became very evident that social media has become the employment “flavor of the month.” Business professionals, both old and young, spoke about wanting to change careers; social media was mentioned multiple times. … Continue reading Life of a Social Media Manager
Do you know what the best ways to increase your following and engagement on social media are? Free products, contests, and information. The best way to get people interested in your product is to give it away for free. I know that makes a lot of business owners and executives anxious, but it’s the cost … Continue reading Social Media Marketing 101
Congratulations, you've officially reached your goal of 10,000 followers. Now, what? I cringe every time I hear an agency pitch to me some arbitrary goal number of followers that's best for my employers' social media accounts. A very popular strategy, that would be effective if it were about three years ago. However, the present and future of social media … Continue reading Why Are You STILL Counting Your Followers?