The Confusion Between Digital Sales & Digital Marketing

With the growth of digital marketing as an industry, there has been a number of companies who believe they can replace their sales team completely with digital marketing.  Google is showing its cards, investing heavily in measuring the full marketing funnel; pushing marketers to look more into multi-session attribution.  It's a better approach to monitoring … Continue reading The Confusion Between Digital Sales & Digital Marketing

Life of a Social Media Manager

Recently, I had the pleasure of attending a business mixer at the Vertigo Sky Lounge in Chicago.  After meeting some great people, it became very evident that social media has become the employment “flavor of the month.”  Business professionals, both old and young, spoke about wanting to change careers; social media was mentioned multiple times. … Continue reading Life of a Social Media Manager