Google has all but admitted that they are getting rid of match types, changing their ad network to be made up completely of broad keywords.
Bad clients create a stressful relationship with agencies and can ultimately have a negative impact on marketing strategies.
With the growth of digital marketing as an industry, there has been a number of companies who believe they can replace their entire sales team with digital marketing. Google has pushed marketers and companies into measuring the full marketing funnel, emphasizing multi-session attribution. While monitoring the full customer experience and journey may be the best … Continue reading The Confusion Between Digital Sales & Digital Marketing
I've discussed the complexity of measuring ROI on social media strategies, running SEM campaigns are far more straight forward. Any business owner who is looking for an instant result and conversion from their dollars, SEM may be their best route. Provided you set up the landing page(s), extensions, and link your Adwords properly. Recently … Continue reading How We Reached a 3.5 ROAS Through SEM
After speaking with a couple of small business owners, it became very evident of the need to discuss what the true value of social media marketing is and how to measure its ROI. There is no simple answer to this question, and understandably this is what frustrates some small business owners who question the value of … Continue reading How to Measure Social ROI