Bad clients create a stressful relationship with agencies and can ultimately have a negative impact on marketing strategies.
With the growth of digital marketing as an industry, there has been a number of companies who believe they can replace their entire sales team with digital marketing. Google has pushed marketers and companies into measuring the full marketing funnel, emphasizing multi-session attribution. While monitoring the full customer experience and journey may be the best … Continue reading The Confusion Between Digital Sales & Digital Marketing
After speaking with a couple of small business owners, it became very evident of the need to discuss what the true value of social media marketing is and how to measure its ROI. There is no simple answer to this question, and understandably this is what frustrates some small business owners who question the value of … Continue reading How to Measure Social ROI