With the growth of digital marketing as an industry, there has been a number of companies who believe they can replace their sales team completely with digital marketing. Google is showing its cards, investing heavily in measuring the full marketing funnel; pushing marketers to look more into multi-session attribution. It's a better approach to monitoring … Continue reading The Confusion Between Digital Sales & Digital Marketing
How to Measure Social ROI
After speaking with a couple of small business owners, it became very evident of the need to discuss what the true value of social media marketing is and how to measure its ROI. There is no simple answer to this question, and understandably this is what frustrates some small business owners who question the value of … Continue reading How to Measure Social ROI