Bad clients create a stressful relationship with agencies and can ultimately have a negative impact on marketing strategies.
After speaking with a couple of small business owners, it became very evident of the need to discuss what the true value of social media marketing is and how to measure its ROI. There is no simple answer to this question, and understandably this is what frustrates some small business owners who question the value of … Continue reading How to Measure Social ROI
Congratulations, you've officially reached your goal of 10,000 followers. Now, what? I cringe every time I hear an agency pitch to me some arbitrary goal number of followers that's best for my employers' social media accounts. A very popular strategy, that would be effective if it were about three years ago. However, the present and future of social media … Continue reading Why Are You STILL Counting Your Followers?